Commercial E-mail drove $26 Billion in Sales in 2009"

Businesses use email marketing because it works. Here are the numbers and what users are saying;

According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined.

The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.

Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall".

In Datran Media's 2009 Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company. This was the top result.

Marketing service Epsilon determined that clients were getting $0.14 revenue for each email delivered in Q3, 2008.

A February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search's CPO of $19.33.

A November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget.
46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year.

In August, 2009, Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013.

An April 2009 survey of senior marketing executives by the European Interactive Advertising Association revealed that 46% of respondents plan to invest more in email.

Internet Retailer's April 2009 email marketing survey found that 51.6% planned to increase spending on email during the recession.

The CMO Council's Marketing Outlook '09 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment in 2009.

A survey of B2B marketers in November, 2008 noted that 68.3% intended increasing spending on email marketing in 2009.

In a 2008 survey of 200 corporate marketers, 74% said they would increase spending on email campaigns over the next three years.

54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)

57% of consumers feel they have a more positive impression of companies when they receive email from them. - Epsilon "Branding Survey" (Feb 2009)

40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a company. - Epsilon "Branding Survey" (Feb 2009)

71% remember email communications when making purchases at the sending company’s web site. - Epsilon "Branding Survey" (Feb 2009)

50% said they’re more likely to buy products from companies who send them email, whether their purchases are online or at a place of business. - Epsilon "Branding Survey" (Feb 2009)

Consumers are growing more accustomed to offers from companies they trust and seem to appreciate the relationship. No less than 84% of respondents said they like receiving email from companies with whom they register, because even if they don’t always read the message, it’s good to know the information or offer will be there when they’re ready. This response rate is up significantly from 69% in the 2005 study. - Epsilon "Branding Survey" (Feb 2009)

The number of consumers who agreed that the mere fact that they receive email from a company makes them more likely to purchase products from the sender in the future regardless of where they make the purchase (50%) is higher than in 2005 (37%). This demonstrates that consumers are noticing emails, and while they may not be ready to purchase immediately, the correspondence is having a greater influence on their shopping behavior and brand recognition. - Epsilon "Branding Survey" (Feb 2009)

There were some noticeable differences between the responses from men and women. In particular, 60% of women and 49% of men regularly save email in their inbox to refer to it later when making purchases. This suggests that men are more likely to make impulse buys while women will wait for a deal or contemplate a purchase further. - Epsilon "Branding Survey" (Feb 2009)

Email marketing increases brand awareness by 9 per cent during the launch of a new product. - Unilever, eCircle and GfK (2008)

Email marketing doubles buying intention and increases ad recall by a further 14%. - Unilever, eCircle and GfK (2008)

Over 29% of respondents said they would redeem an online voucher, while 40% would consider purchasing the product the next time they went shopping. - Unilever, eCircle and GfK (2008)

2/3's of US Internet users serveyed said email was their preferred channel for written communications between freinds. - ExactTarget, "2008 Channel Preference Survey" (2008)

67% of respondents prefer email as a communications channel over other online vehicles and 65 percent believe this will continue to be the case in five years. - Habeas (2008)

80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display. - Datran Media, "Marketing & Media Survey" (2008)

33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of email marketing. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)

Easy distribution of information: and media to global audience, we have over 150 million email records available in just the US.

Easy to target markets: (Geo Marketing) as well Global Market (You don’t need to be a huge Multi-National to access International clients)

Broad and Targeted Audience: As Internet users are increasing, email and internet marketing is getting more and more effective.

One-to-One Marketing: As most of internet users, use internet alone, it’s more effective for getting people’s attention and selling products. The decision making process is faster.

Interactive Marketing: Email and Internet marketing is interactive by nature, both in terms of providing instant feedback and eliciting responses. We are able to collect data about specific users, through the use of online registration forms, quizzes and surveys- or through computer “cookies,”

Always available: Either your business is 24 hours open or not; you’re email campaigns sell round the clock all seasons. Even if no staff is in your office, email marketing will drive visitors to your website. Your website NEVER closes. Bring more visitors to your company. Convert those visitors into more customers. Generate more revenue. It is data driven It drives direct sales It builds relationships, loyalty and trust It supports sales through other channels